Enoma Ojo Publications is the official catalog of my written works, spanning behavioral economics, human capital formation, urbanization, and the psychology of decision‑making. Each book reflects years of research, lived experience, and a commitment to making complex economic ideas accessible, practical, and transformative. Explore my published titles, discover new insights, and engage with ideas designed to reshape how we understand society, markets, and the human mind.
Poverty by Design: How Systems, Structures, and Psychology Keep People Down: Why Inequality Persists in a System Built to Maintain It
Poverty by Design examines how systems, structures, and psychological forces work together to keep individuals and communities trapped in cycles of disadvantage. Drawing on economic theory, behavioral science, and real‑world evidence, Enoma reveals how poverty is not accidental, it is engineered through policies, institutions, and cognitive patterns that shape opportunity. This book challenges conventional narratives, exposes hidden mechanisms of inequality, and offers a clear path toward empowerment, equity, and structural change.
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The Psychology of Information Asymmetry: How Secrets, Signals, and Silent Motives Shape Human Relationships
The Psychology of Information Asymmetry explores how secrets, signals, and hidden motives shape human relationships. Drawing from behavioral economics, cognitive psychology, and communication theory, Enoma reveals the unseen forces that influence trust, conflict, misunderstanding, and connection. This book uncovers why people often act on incomplete information, how assumptions distort reality, and how silent motives drive decisions in personal, social, and professional relationships. A powerful guide for anyone seeking deeper insight into human behavior.
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The Human Mind as an Economic System: How Scarcity, Incentives, and Emotion Shape the Architecture of Thought
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The Human Mind as an Economic System reveals how the same forces that shape markets also shape the human mind. Enoma explains how scarcity, incentives, and emotion interact to create the mental structures behind decision‑making, creativity, and resilience. A compelling read for thinkers, leaders, and learners seeking to master the economics of their own cognition.
The Mind Economy 